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THE ARRAY BLOG

New Brand - Healthcare Impact Partners

Karen Johnson, Senior Designer
This brand was recently completed for a client in Georgia, USA. With each branding project, we provide the client with the rationale for our design choices. Please have a read below, and contact us if you have a branding project you'd like to discuss!



"This concept reflects the interconnected nature of this consulting business. Blue traditionally represents health and well-being, while orange represents communication and creativity. By blending these complimentary colours we achieve a balance that represents transparency, education and solutions. The style of the logo is clean and modern. The logo type is bold, clear and open. The logo icon, consisting of interwoven semi-circles to create a circular shape, represents dialogue, consultation, co-operation and solution based thinking. Traditionally, circles are visually powerful icon shapes. This concept is clean, modern and forward thinking and speaks to all areas of the business."
New Brand - Healthcare Impact Partners
JUNE 11 / 2014
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