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Location
Vancouver, BC, Surrey, BC, Tri-Cities, BC, Victoria, BC
DMCL Chartered Professional Accountants is one of Canada’s most trusted accounting firms, with offices located in Vancouver, Surrey, Tri-Cities, and Victoria, BC. As a firm committed to nurturing the knowledge and business aspirations of their clients, DMCL wanted a website that truly reflects their collaborative spirit, core values, and highlights the outstanding talents and unique personalities behind their team. Through a narrative style, striking design elements, and a user-centric layout, Array partnered with DMCL to custom design and develop a website that encapsulates the DMCL experience.
What did we do?
Brand Messaging and Tone
Brand Standards
Branded Business Cards and Letterhead
Content Design & Creation
Copywriting Strategy & Planning
Information Architecture Development
Marketing Assets
Performance Analysis & Reporting
Responsive Website Graphic Design
Search Engine Marketing & Online Advertising
Search Engine Optimization
UI/UX Design
Website Design & Programming
Awards
How Did We Help Them Out?
- Our mission: Transform a traditionally corporate industry into an experience that’s fun, engaging, and refreshing. To achieve this, we prioritized the customer journey in our web design, putting industries at the forefront. With strategic interlinking and engaging animations, the modern website guides visitors through multiple entry funnels, leading them seamlessly to purposeful content and call-to-actions in an optimized, dynamic, and user-friendly interface.
- DMCL are not your average accountants, and they wanted to showcase that to potential recruits visiting their website. Array crafted a robust, vibrant careers section designed to dismantle the ‘stuffy accountant’ stereotype, complete with insights into DMCL’s dynamic culture, career and mentorship opportunities, equity and inclusivity initiatives, community involvement, perks & benefits, and portals that lead into insightful career-focused blogs.
- Unlike other accountants, DMCL has a niche focus in entertainment, offering tailored services and expertise catered to the needs and challenges of clients in the entertainment industry. We thoughtfully designed DMCL’s Entertainment page to reflect their specialized expertise in the industry. The page not only highlights their comprehensive entertainment accounting services, but also proudly features the latest album releases from their clients, with links to their Soundcloud and Spotify, showcasing a fun blend of professional expertise and client achievement.
- In 2023, the DMCL redesigned website received Gold at the MUSE Creative Awards
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